Kraft Cheese Slices Launch: A Strategic Campaign by Above and Beyond

Overview:
Above and Beyond spearheaded the launch of Kraft’s new range of natural cheese slices with a meticulously crafted campaign that emphasized the product’s versatility and premium quality. This campaign was designed to captivate consumers and elevate brand visibility through a comprehensive creative toolkit.

Campaign Highlights:

• High-Impact Visuals: Our creative toolkit showcased Kraft cheese slices in a variety of culinary contexts, including gourmet burgers, delicious sandwiches, and elegant cheese board. These visually compelling materials highlighted the cheese’s versatility and ability to enhance both everyday and special meals.
• Enhanced Product Visibility: By focusing on high-quality visuals and strategic placements, the campaign significantly boosted brand visibility and generated increased consumer interest in Kraft’s new cheese range.
• Successful Market Penetration: The engaging presentation and professional execution of the campaign ensured a successful product launch, reinforcing Kraft’s market presence and driving consumer engagement in the UAE and the GCC region.

Key Outcomes:

1. Versatility Demonstrated: Effective use of imagery to showcase the cheese slices in diverse culinary settings.
2. Increased Brand Awareness: The campaign’s strategic approach led to greater visibility and consumer interest.
3. Market Success: Professional execution facilitated a successful launch and strong market entry.