Kazooza, a heritage brand established in 1941 under Cedars Premium Juice Factory, is known for its classic juice offerings. As the brand sought to modernize its image and reconnect with a contemporary audience while preserving its rich history, Above and Beyond was enlisted to revamp the product labels, develop a fresh catalogue, and create a vibrant social media identity.

Challenge: The primary challenge was to update Kazooza’s visual identity in a way that retains its traditional appeal while appealing to a modern, health-conscious consumer. The new design needed to communicate both the heritage and the freshness of the brand, enhancing its shelf appeal and market presence.

Our Approach:

1. Label Revamp: We refreshed Kazooza’s product labels by introducing contemporary design elements while maintaining a nod to its classic roots. The new labels featured bold, clean typography and vibrant colors, combined with illustrations that evoke a sense of tradition and authenticity.
2. Catalogue Design: A fresh, engaging catalogue was created to showcase Kazooza’s range of juices. We focused on a layout that was both informative and visually appealing, highlighting the history of the brand alongside its modern product offerings.
3. Social Media Identity: We developed a new social media look and feel that incorporated the updated branding. The content strategy emphasized Kazooza’s heritage, quality ingredients, and the refreshing nature of its juices, using a mix of engaging visuals, historical anecdotes, and modern lifestyle content.

Execution Highlights:

• Modern Yet Classic Labels: The new label designs retained key elements of the original branding, such as signature fonts and color schemes, while incorporating contemporary design trends to appeal to a broader audience.
• Dynamic Catalogue Layout: The catalogue combined high-quality product photography with compelling narratives about Kazooza’s history and commitment to quality, creating a strong connection with both existing and new customers.
• Cohesive Social Media Strategy: Developed a consistent visual style and content plan across all social media channels, focusing on storytelling, product benefits, and user engagement to build a stronger online presence.