Falafoliva is a street food concept offering authentic Lebanese cuisine, now launched in Portugal. Specializing in falafel sandwiches, salads, and sides made from fresh, locally sourced ingredients, Falafoliva stands out with a secret family recipe and a commitment to sustainability. Our role was to develop a complete brand identity that resonates with Portuguese customers and reflects the essence of the concept.

Objectives:

1. Develop a comprehensive brand identity that reflects the authentic and vibrant nature of Falafoliva’s cuisine and appeals to the Portuguese market.
2. Create visual elements that convey the concept’s commitment to quality, sustainability, and traditional flavors.
3. Design a cohesive brand experience that engages Portuguese customers and distinguishes Falafoliva in the competitive street food scene.

Strategy: To meet these objectives, our approach involved:

1. Brand Discovery: Gaining a deep understanding of Falafoliva’s core values, mission, and unique selling points through discussions with the client.
2. Visual Identity Design: Crafting a logo and visual elements that blend traditional Lebanese motifs with a contemporary style, tailored to resonate with the Portuguese audience.
3. Brand Experience: Designing packaging, signage, and other materials to create a consistent and engaging brand presence in Portugal.

Execution:

1. Logo and Visuals: Designed a logo that merges Lebanese heritage with modern aesthetics, incorporating elements that appeal to the Portuguese market. The color palette and typography were chosen to reflect the fresh, vibrant nature of the cuisine.
2. Packaging and Signage: Developed eco-friendly packaging and striking signage that align with Falafoliva’s sustainable practices while enhancing visibility and appeal in Portugal.
3. Brand Collateral: Created additional materials such as menus, business cards, and social media graphics to ensure a unified brand presence across all touchpoints.

Results: The brand identity successfully captured the essence of Falafoliva, leading to:

• Increased Brand Recognition: The vibrant and appealing visual identity enhanced Falafoliva’s presence in the Portuguese market.
• Customer Engagement: The cohesive brand experience resonated with Portuguese customers, driving interest and foot traffic.
• Market Positioning: Falafoliva’s unique identity effectively differentiated it from competitors in the street food market in Portugal.