Daily is a well-established brand in Lebanon known for its diverse range of quality products. To elevate its market presence and improve customer engagement, Daily partnered with Above and Beyond to revamp its product labels, refine the shopper experience, and create impactful advertising key visuals.

Challenge: The primary challenge was to create a cohesive visual identity that would stand out on the shelves, enhance brand recognition, and attract consumers. The goal was to provide an engaging and seamless shopper experience across all points of contact, from in-store displays to advertising materials.

Our Approach:

1. Label Design: We developed new labels for Daily’s product range that are visually appealing, easy to read, and aligned with the brand’s identity. The designs incorporated vibrant colors, clear typography, and attractive imagery to create a strong shelf presence.
2. Shopper Experience Strategy: We created a comprehensive shopper experience strategy that focused on optimizing product placement, in-store displays, and point-of-sale materials. This strategy aimed to guide customers through their purchase journey seamlessly and enhance their interaction with the brand.
3. Advertising Key Visuals: Designed a series of key visuals for advertising campaigns, both digital and print, that communicated Daily’s brand values and product benefits. These visuals were crafted to be consistent across all platforms, ensuring a cohesive brand message.

Execution Highlights:

• Vibrant and Clear Labels: The new labels were designed to attract attention, convey key product information quickly, and build brand recognition.
• Enhanced Shopper Experience: Developed an in-store strategy that included eye-catching displays, promotional materials, and interactive elements to engage shoppers and improve sales.
• Unified Advertising Campaigns: Created visually consistent and compelling key visuals for various advertising mediums, reinforcing the brand’s presence in the market.