BJM

// Project Detail

Client

BJM

Country

Qatar

Category

Project Type

New Brand Identity

BJM Qatar, a prominent provider of ELV distribution, IT services, software development, and networking solutions, sought a refreshed brand identity to support its expansion in a competitive market. Above and Beyond partnered with BJM Qatar to revitalize their logo, develop a modern visual identity, redesign their website, and create a comprehensive business toolkit.

Our Approach: To capture BJM Qatar’s commitment to innovation and technology, we embarked on a complete brand transformation:

  • Logo Uplift: We modernized the logo while preserving its core identity, adding elements that reflect the company’s forward-thinking ethos.
  • Visual Identity Development: Crafted a dynamic visual identity, including a new color palette, typography, and graphic elements that reflect BJM Qatar’s technological expertise.
  • Website Redesign: Designed and developed a responsive, mobile-optimized website with a clean layout, intuitive navigation, and strong calls to action, showcasing BJM Qatar’s services and case studies.
  • Business Toolkit: Created a suite of branded materials, including business cards, letterheads, and presentation templates, ensuring consistency across all touchpoints.

Results: Our strategic rebranding helped BJM Qatar achieve:

  • Increased Brand Recognition: The refreshed identity stands out in the tech industry, enhancing visibility and appeal.
  • Improved Online Engagement: The new website design led to increased traffic, better user engagement, and improved search engine rankings.
  • Consistency Across Communications: The business toolkit has strengthened BJM Qatar’s professional image, ensuring a cohesive brand experience.