Tampa Bay is a fresh and dynamic brand under Cedars Premium Juice Factory in Lebanon, offering a wide range of premium juices. Cedars Premium Juice Factory sought to establish Tampa Bay as a leading juice brand in the market by creating a strong visual identity that resonates with consumers. Above and Beyond was tasked with developing a comprehensive catalogue and designing the social media look and feel to effectively communicate the brand’s values and offerings.

Challenge: The primary challenge was to create a visual identity for Tampa Bay that not only highlights the quality and freshness of its juices but also differentiates the brand in a competitive market. The goal was to develop materials that would appeal to health-conscious consumers and effectively convey the brand’s commitment to premium quality.

Our Approach:

1. Catalogue Design: We designed a visually engaging catalogue that showcases the full range of Tampa Bay juices. The design focused on vibrant colors and high-quality imagery to emphasize the freshness and natural ingredients of the products. Each page was carefully crafted to provide detailed information about the juices, highlighting their health benefits and unique flavors.
2. Social Media Look and Feel: We developed a cohesive social media strategy that included designing the look and feel of Tampa Bay’s social media profiles. The designs were aligned with the brand’s identity, using bright, refreshing visuals and consistent branding elements to create an appealing and engaging online presence. Content was tailored to attract health-conscious consumers, with a focus on promoting the natural ingredients and benefits of the juices.

Execution Highlights:

• Vibrant Catalogue: The catalogue featured bold, colorful designs with a clean layout that made it easy for customers to navigate through the product offerings. The use of high-resolution images and detailed descriptions helped communicate the premium quality of the juices.
• Consistent Social Media Branding: We created a unified visual style across all social media platforms, ensuring that every post and story reflected Tampa Bay’s brand identity. The social media content included a mix of product highlights, health tips, and user engagement initiatives designed to build a loyal customer base.