Objective: Nutella aimed to introduce a new SKU into the market, and the challenge was to create a retail solution that would not only generate buzz but also drive immediate sales. Our task was to design and develop a free-standing unit (FSU) that would effectively launch the product and engage consumers at the point of purchase.

Strategy: Understanding that first impressions are crucial, our team set out to design an FSU that would command attention and communicate the essence of the new SKU. We focused on creating a unit that was both visually striking and highly functional, ensuring that it would stand out in any retail environment. The design emphasized Nutella’s brand identity while clearly showcasing the unique features of the new product.

Execution: The FSU was designed to be more than just a display; it was an interactive touchpoint that invited consumers to experience the new SKU. We incorporated bold visuals and strategic placement of key information to maximize product visibility. The unit was also engineered for ease of use, allowing for quick setup in various retail locations.

Results: The launch was a resounding success. The FSU not only captured the attention of shoppers but also significantly boosted impulse purchases, leading to a strong initial uptake of the new SKU. Retailers reported increased foot traffic around the unit, and Nutella saw a marked improvement in brand engagement and sales figures.