Rona Kachkaval, a reputable dairy brand known for its high-quality Kachkaval cheese, sought to elevate its in-store presence and connect more effectively with consumers. Above and Beyond was engaged to create impactful key visuals that would enhance the shopper experience and strengthen the brand’s identity in the competitive dairy market.

Challenge: The main challenge was to develop compelling visual elements that would capture the attention of consumers in-store and differentiate Rona Kachkaval from its competitors. The goal was to communicate the brand’s quality and heritage while creating an engaging shopping experience that encourages trial and loyalty.

Our Approach:

1. Shopper Experience Strategy: We designed key visuals for in-store displays, including posters, shelf talkers, and banners that highlight Rona Kachkaval’s rich flavor and quality. These visuals were strategically placed to attract attention and guide the shopper’s journey within the store.
2. Visual Consistency: Ensured all materials were visually consistent with Rona Kachkaval’s brand identity, using a harmonious color palette, elegant typography, and high-quality imagery that reflect the premium nature of the products.

Execution Highlights:

• Eye-Catching Displays: Created visually striking displays that showcase Rona Kachkaval’s products, focusing on key selling points like flavor, quality, and tradition.
• Enhanced Engagement: Developed engaging visuals that not only attract attention but also inform customers about the unique qualities of Rona Kachkaval’s cheese, encouraging them to make a purchase.